The NDA led by Mr Modi came to power through absolute majority in the Lok Sabha in 2014, with an agenda of a corruption-free government and a development agenda with an egalitarian slogan of “Sabka Saath Sabka Vikas. Junaid succumbed to his injuries.It is still looking for answers as to how much money was collected during demonetisation, how much of it was fake and black and how much of a difference demonetisation and digital transactions have made to the nation? These and many other questions still haunt them. The Brand Modi, who spoke about bullet trains, sent 104 satellites in one go, demonetised Rs 1,000 and Rs 500 notes, implemented GST, which helped him gain status as one of the most powerful leaders of the world, has started taking a beating lately.” The subtext of BJPs victory was also on a belief that the Congress has practiced a policy of Muslim “appeasement”, which was juxtaposed with the eating and lifestyle habits of Muslims, which included the eating of beef, an anathema for North Indian Hindus. Mr Modi’s impression as a mature statesman, who people believe can make a difference to their lives, something that they have not seen or has never been done before during Congress, and briefly during the opposition’s rule over the years.” At the same time, he also stressed that many Hindus believe the cow is like their mother, but it should not China carpet for sale let people take the law into their own hands. The PM had talked about the “pink revolution”, that has been overtaking the country. With them, all life seems to be sacred except human life.Mark Twain wrote about India, saying, “It is a curious people. This possibly has acted as a cue to the right radicals that they can get away with such acts of violence on “beef eaters” and suppliers. What is the politics and optics behind such a statement? What about the image that is being conveyed of PM Modi in India and abroad?Read: A mistake with costly implicationsExamining lynching in American history, Jesse Carr observes, “American histories of lynching indicate it has been a form of state sanctioned violence rather than a result of lawlessness.Clashing over gau mata September 28, 2015: In UP’s Dadri, Mohammad Akhlaq was beaten to death over rumours that his family was storing and consuming beefOctober 2015: A 20-year-old was killed in Sirmaur, Himachal Pradesh, by villagers, who accused him of smuggling cattleJuly 11, 2016: In Una, Gujarat, seven members of the Dalit community were thrashed by gau rakshaks for skinning a cowAugust 1, 2017: In Alwar, Rajasthan, a farmer Pehlu Khan was beaten to death by a mob while he was transporting cowsJune 22, 2017: 10 to 12 men stabbed Junaid khan and his two brothers on suspicion of carrying beef on a train.

He cannot be seen as a person who only talks but is unable to do anything on the ground.The recent lynchings in the country, and the subsequent lack of strong follow-up measures by the Narendra Modi government, has taken the sheen off Brand Modi. Brand Modi has been carefully developed over the past three years, or even before that. 20 attacks were reported in 201763 violence cases reported since 201032 cow-related violence cases took place in BJP-ruled states28 Indians died, 124 were injured over cow violence since 201013 of 63 cases were reported from southern and eastern statesUttar Pradesh reported the highest number of cases — 10 Source: IndiaspendAmitabh Singh, is an associate professor, School of International Studies, Jawaharlal Nehru University. Campaigning during the UP Assembly elections. Mr Modi stopped short of unequivocally condemning the lynchings. He has tapped into the despair and the hopelessness of the people, which gave him a larger-than-life image that also helped BJP as a political party to cut into the ideological narrative of Congress’ centrism that has been built up over the years.” This has been arguably true for the anti-Sikh riots of 1984, the Gujarat riots and the recent lynching of “beef eaters” and cattle traders, too. Mr Modi has come down against cow vigilantism and the subsequent lynchings, mainly of Muslims and Dalits in the name of protecting cows. This population group is still looking for answers to its questions with regard to the hard times it faced during the demonetisation period and the temporary rise in taxes on account of GST implementation.” Though written more than a century back, it has come back to haunt India.Some of his off-the-cuff comments, such as on former PM Manmohan Singh taking a bath with his raincoat on during UPA rule, or of the “pink revolution” and the 56-inch chest etc, should also be seen in this light. Interestingly, most of these lynching have been rejected by BJP leaders and TV commentators as a law and order problem, or ineffective law enforcement or “hurt feelings of the Hindus,” and least as a socio-political problem. India is a country, which has more than 65 per cent of its population below 35 years of age, and he has been able to relate with that age group. This brand came to power to make a difference in the lives of the people, and people still have faith in that brand. More than the Bharatiya Janata Party’s (BJP) appeal, it is ‘Brand Modi’ which is at play in the country and abroad. He, very convincingly told the all party meeting before the start of the monsoon session of Parliament, that the state government should take “stringent action against those who are violating the law in the name of cow protection. Cow vigilantism and mob lynchings by the so-called “gau-rakshaks” is creating a poor image of India abroad and at home in general, and of Prime Minister Narendra Modi, in particular. At best, it can be said that he disapproved of such acts, and as it appears, did not condemn the act